Public Relations Officer – RH Matjhabeng Private Hospital View All Careers
Description
A vacancy exists for a Public Relations Officer reporting to the Hospital Manager at the facility. The successful candidate will be responsible for the marketing, public relations, and stakeholder relations function of the hospital with the aim of growing the brand, public stand, and professional awareness of the hospital.
Critical Outputs
Public Relations
1. Community Relations
• Continuously initiate and execute public engagement activities targeted at improving the name and standing of the hospital in the various communities that support the hospital.
• You will be the Custodian of the Company’s CSI initiatives. Company representation
• Represent the Company in various public forums from time to time with the aim of improving the standing of the hospital in these forums
• Be the brand and reputation ambassador of the hospital Social Media management
• Manage all social media platforms with the oversight of the Group Marketing Manager with the aim of ensuring a positive social media standing of the hospital.
• Have your own social medial presence in the main social media platforms.
2. Brand Management
• Implement brand and corporate identity strategies, policies, standards, and procedures.
• Create awareness around branding with Management teams.
• Ownership of hospital signage and branding- involvement in all projects pertaining to look and feel of the hospital
3. Communication
• Ensure the correct communication templates are utilized in the business.
• Support and enhance the quality of all communication tools and channels to ensure communication is delivered consistently and proactively to all stakeholders.
• Provide communication support to internal stakeholders to ensure communication that is consistently reflective of Herolim Private Hospital’s corporate identity.
• Manage, monitor and improve the delivery of information and messaging to all stakeholders.
Patient Experience
1. Patient Liaison
• Engage and interact with patients (and their families) who are admitted in the hospital to assess their experience.
• Receive and review all patient satisfaction survey escalations in order to generate a patient satisfaction knowledge database
• Analyse feedback coming from patients and take appropriate remedial action
• Promote the usage of the automated patient experience survey by patients
2. Customer Complaints Management
• Receive and manage customer complaints promptly and effectively according to the complaints management policy both those received manually and through electronic /social media means.
Doctor Relations
• Recruitment of new doctors to work at the facility with support of the Group Marketing Manager and the Hospital Manager
• Annually checking HPCSA and Medical Malpractice status of all active doctors and reporting on it.
• Build strong and mutually beneficial relations with the Doctor community affiliated with and or associated with the hospital - both General Practitioners and Specialists.
• Continually initiate new relations with Drs in and around Mthatha and other surrounding geographic areas where there is a potential for patient referrals and growth for the hospital. Attend to Dr concerns and queries timeously and effectively
• Conduct regular Dr visits to ensure continuous engagement with our Drs
• Manage all issues relating to Drs consulting rooms at the hospital, including ensuring that the rooms are well kept.
• Maintain an up to date database of practicing Doctors, Physician and Specialist, tracking possible leads.
Requirements
• Relevant Qualification in PR and Marketing
• 3-years’ experience in marketing and communication in healthcare
• Relevant experience and technical skills to meet critical outputs
• Understanding of the private healthcare industry in South Africa
• Proficiency in MS Office • Proficiency in CANVA Design
• Proficiency in Meta Business Suite usage
• Driver’s license
Competencies
- Collaboration/ Relationship Building
- Report writing
- Analytical thinking
- Problem-solving, analysis and judgement
- Resilience
- Engaging diversity
- Verbal & written communication and presentation skills
- Negotiation
- Influencing
- Customer responsiveness
- Ethical behaviour
- Builds effective teams
- Decision making
Departments
- Marketing